Privacy Policy
Last updated August 25, 2026
Row is a habit and goal tracker built to keep your information private. What you put into Row belongs to you: it stays on your device and in your own iCloud, never on our servers. This page explains exactly what we collect, what we don't, and why.
- Your habits, goals, milestones, focus sessions, and notes live on your device and in your own private iCloud. We can't read them, and they never touch our servers.
- When you use an AI feature, only the text you send is passed to our AI provider to generate a reply — it's not stored, not logged, and not used to train AI models.
- We collect the minimum needed to run your account and subscription. We don't sell your data, show ads, or track you across other apps.
What stays on your device
Your habits, goals, milestones, focus sessions, and notes are stored on your device, and sync through iCloud (Apple's CloudKit) to a private database tied to your Apple ID. That copy is yours alone: Apple encrypts it, only devices signed into your iCloud can read it, and we can't. None of it is ever sent to our servers. Erasing your data in Row's settings removes it from your iCloud too, and you can turn off iCloud for Row anytime in your device's iCloud settings.
AI features
Row offers optional AI-assisted features: habit suggestions, goal milestone breakdowns, goal reflections, and weekly reviews. When you use one, the specific text you submit for that request is sent through our secure server to our AI provider, Anthropic, which generates the response.
That text is used only to fulfill your request. It is not stored on our servers, not written to our logs, and not used to train AI models. Our systems record only non-content details of the request — which feature was used, an identifier for your account, timing, and token counts — never the content itself.
What we collect and store
To run your account and subscription, we store a small amount of information on our backend (hosted by Supabase):
- Account — your Sign in with Apple identifier and the email address associated with your Apple ID.
- Subscription — your purchase and subscription status, received from Apple. We never see or store your payment card details; Apple handles payment.
- Usage counts — counters tied to your account for how often certain features are used, so we can apply fair-use limits. Numbers only, never content.
- Sign in with Apple token — a token that lets us unlink your Apple ID from Row if you delete your account.
Analytics
In released versions of the app, we use product analytics (PostHog) to understand how Row is used. We record app events — such as opening the app, completing a habit, creating a goal, or starting a focus session — associated with a stable identifier for your account (your Sign in with Apple identifier). These events never include your name, email, or the content of your habits, goals, or notes, and we don't use them to track you across other apps or websites.
On our website (getrow.app), we use the same analytics provider (PostHog) to measure basic, aggregate traffic — such as page views and whether visitors tap the download button. It's set up to be privacy-preserving: we don't set cookies or store any identifier in your browser, we don't build a profile of you, and we don't link website visits to your app account or track you across other sites.
Android waitlist
If you enter your email address into the Android waitlist form on getrow.app, we store that address for one purpose: to email you once if an Android version of Row is released. The form is handled by Netlify, who host our website. We won't add you to a marketing list, we won't use the address for anything else, and we don't share or sell it. If we decide against building an Android version, or you ask to be removed, the address is deleted. Email support@getrow.app at any time to be taken off the list.
What we don't collect
Row does not collect your location, contacts, photos, health data, or advertising identifiers. There are no ads, no third-party ad networks, and no cross-app tracking. We do not sell your personal information.
Who processes your data
We use a small number of service providers to run the app:
- Apple — Sign in with Apple, App Store purchases, and iCloud sync (CloudKit): your habit data is stored in your private iCloud, which we cannot access.
- Anthropic — processes AI-feature text to generate responses (not retained for training).
- Supabase — hosts our database and backend functions.
- PostHog — product analytics.
- Netlify — hosts our website and receives Android waitlist sign-ups.
Each processes data only to provide their part of the service.
Data retention
Your account, subscription, and usage data are kept until you delete your account, after which they're removed. We don't retain the text you send to AI features on our servers; our AI provider processes it to generate your response, may retain it briefly to operate and secure its service, and doesn't use it to train models.
Your choices and rights
- Delete your account — any time, from within the app (in Settings). This removes your account, subscription, and usage data from our servers and unlinks your Apple ID. You control your habit data by erasing it in the app, which also removes it from your iCloud, or by turning off iCloud sync for Row.
- Depending on where you live (for example, under the GDPR or the CCPA), you may have rights to access, correct, or delete your personal information.
Children
Row is not directed to children under 13, and we don't knowingly collect personal information from them.
International users
Row is operated from the United States, and our service providers may process data in the United States and other countries.
Changes to this policy
If we make material changes, we'll update this page and the date above.
Contact
Questions about privacy, or a request about your data? There's a real person on the other end.
privacy@getrow.app